Hi there, I’m Abbie—Founder, Editor, and Writer at The Filtery.
I offer a limited number of consulting opportunities for businesses aiming to refine their non-toxic messaging or enhance their products to better serve the growing audience of customers committed to reducing toxic chemicals in their homes.
Over the past ten years, I have worked with hundreds of sustainable and non-toxic brands, from startups to large enterprises. My extensive experience on both the consumer and business sides gives me a deep understanding of the needs and perspectives of both shoppers and brands. You can learn more about me and my experience here.
Here are some of the services I offer:
- Website Audit for Greenwashing or “Cleanwashing”: Review and identify instances of potential greenwashing on your business’s website and/or marketing materials, providing actionable feedback to ensure accurate and transparent communication about your safe and eco-conscious practices and ingredients.
- Targeted Copywriting/Editing: Refine your marketing materials, such as product descriptions or education materials, to better align with your ideal customer while emphasizing sustainability and toxin-free messaging.
- Product Line Assessment: Evaluate your product offerings to identify potential environmental toxins, suggesting safer alternatives or improvements to enhance product safety and market appeal.
- High-Level Marketing and PR Strategy: Assist in developing and/or reviewing your big picture marketing strategy (including SEO, influencer partnerships, social media, etc.) that highlights the company’s commitment to reducing environmental toxins in a way that enhances brand reputation for the long term.
- Customer Education Materials: Brainstorm and review educational content for customers, such as guides, FAQs, and videos, to help them understand the importance of toxin-free products and sustainability.
- Partnership Opportunities: Identify and recommend potential partnerships with other brands, organizations, or influencers that align with your business’s values and goals.
Business consulting packages are customized based on your specific needs and start at $2,500 USD. If you are interested in potentially working together, please fill out this form and I will be in touch within a few days.
I look forward to connecting with you!