My Favorite Clean & Natural Men’s Skincare Brands (+ Body & Hair Care, Too!)

It’s no secret that the “beauty” industry has long focused their marketing efforts on women… But everyone deserves healthy, cared-for skin.

After all, skin is skin!

If you’ve been looking for organic men’s skincare that actually works, you’re in the right place. I’ve gathered up the best natural and clean skincare brands for men, covering everything from cleansers and moisturizers to masks, shaving cream, and more.

This guide contains product recommendations and we may receive compensation if you purchase through certain links. As always, we only make recommendations that are genuine!

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These Are the Best Non-Toxic & Natural Men’s Skincare Brands

Let’s get right to it. We’ve researched the best brands that make non-toxic and natural skincare products for men.

The brands below carry a wide variety of products, whether you’re looking specifically for a facial skincare routine, or you also need stuff for your whole body, like body wash, hair care, deodorant, shaving cream, etc. I’ve noted which types of products each brand carries.

Many of the brands also offer options for a variety of skin types: dry, acne-prone, aging, combination, and more. Shop around until you find out what’s best for you and your needs!

“But Abbie, you’re a woman! What are you doing reviewing these brands?!”

Haha, true. But:

a) My job is to research brands and ingredients, and try them out so that you can save time, money, and frustration. That includes trying “men’s” products on myself as well, including many of the brands below.

b) I’ve had my husband try these products as well.

c) Many of these brands are gender-neutral, so they’re great for anyone and everyone. (Gender-based products are largely just aesthetics and marketing, if we’re being honest.)

P.S. To learn more about what kinds of ingredients to avoid in ‘conventional’ skincare and why it’s worth it to use natural skin and body care products, scroll down to the bottom of this article.

Jackfir

Carries: Facial care (cleanser, moisturizer, shave cream, under eye cream)

Best for: The guy who wants (or needs 😆) to take care of his face, but who doesn’t want anything fancy.

Jackfir offers a very simple clean skincare routine for men. Their 3-product “Facekit” includes a cleanser, a moisturizer, and a shaving cream. It all comes with the EWG Verified label, which means it’s been third-party verified to be free from toxic ingredients like phthalates, carcinogens, and more. It’s also certified vegan, cruelty-free, gluten-free, and made with 70% organic ingredients.

Jackfir was actually started when its founder, Charlie, became informed of environmental toxins while undergoing 3.5 years of leukemia treatment. He wanted to provide a healthier, simpler, and more natural men’s grooming products for himself and those around him.

Our Review:

My husband and I have been using Jackfir for years now, and we really like it. The cleanser is a great everyday facial soap that is gentle yet has just a little bit of exfoliating power. The moisturizer definitely gets the job done—and a little bit goes a long way.

In my opinion, this simple regimen is a great option for any and all skin types because it’s practical and easy to use. No fancy routines—just the basics.

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Ursa Major

Carries: Comprehensive skincare, shaving cream, deodorant, shampoo, and conditioner

Best for: Full body care that smells really good!

The team at Ursa Major strives to formulate hard-working products that do more in less time so you can get out the door without any complex, mandated multi-step routines. They have cleansers and moisturizers for a variety of skin concerns, plus natural body wash for men, shampoo, shaving cream, deodorant, and more.

Not all of their ingredients are organic, but some of them are.

Our Review:

This has been my husband’s go-to face wash for a while now. It smells really good, it gets very sudsy, and a little bit goes a long way.

Their Golden Hour Recovery Cream literally saved my face last winter. It’s incredibly nourishing, yet fast-absorbing. I will absolutely be using it again this winter.

We’ve used a lot of their other products too, including their bar soap, shampoo, deodorant, and others. We love it all! My favorite thing about their products as a whole is probably the smell. A lot of them come with like a woodsy, evergreen vibe. My least favorite thing is that some of the bottles are plastic-heavy. (But it depends on which specific product you get.)

If you are sensitive to essential oils or fragrance allergens, you might want to avoid this brand (or check the ingredients before buying) because a lot of their products do use a lot of them.

As you can see from the photos, they offer genderless products, which work for literally any kind of person of any age. Ursa Major is also a B Corp certified company with various sustainability initiatives in place, including wind-powered production, give-back initiatives, and more.

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Toups & Co.

Carries: Men’s body wash, shave soap, natural men’s soap, beard oil, deodorant, charcoal face wash, and more

Best for: Majority organic ingredients

Toups & Co. has been offering nourishing, organic skincare and makeup products for a while, but now they have a men’s collection, too.

To be clear, a lot of their skincare products—like their deodorant, facial cleaners, and more—are very gender neutral. But now they have a few products that have been specifically formulated for shaving faces. Plus, their men’s body wash has that distinctive “manly” smell that comes from citrus and fir trees.

Of course, all of their ingredients are natural and free from things like phthalates, parabens, and carcinogens.

*Note that many of their products are not vegan (they use tallow and beeswax).

Our Review:

I really like pretty much all of the Toups & Co. products I’ve tried so far. Again, a lot of them are gender-neutral, including their Activated Charcoal Face Bar (which is a great natural face wash for men), their Frankincense Face Balm (their tallow balms are so moisturizing!), and their Extra Strength Deodorant (which actually works).

My husband has been using the all natural men’s body wash lately and really likes that too. It has a citrusy/woodsy scent to it (heavier on the citrus). It suds up well, which my husband really cares about. 😆 The only downside is that it comes in a plastic bottle and they don’t have a refillable option. Maybe they will add that option in the future!

Our link will get you 10% off your order.

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Plaine Products

Carries: Haircare (shampoo & conditioner), skincare (face wash, moisturizer), and body care (body wash, lotion)

Best For: Refillable, low-plastic essentials for a minimal routine

Our Review:

If you’re looking for natural men’s hair products, this brand is definitely worth consideration.

Plaine Products got an immediate approval from my husband. He was so happy to have a big pump bottle of sudsy body wash and shampoo.

They have all of the non-toxic essentials every guy needs, including shampoo, body wash, and face wash.

They even have a 2-in-1 Hair + Body Wash for the guys who want the MOST minimal routine possible. I’m guessing they made it with men in mind, too, because it’s got a nice masculine Sage scent.

They are one of the very few natural brands that offers a refill bottle program. They will give you a shipping label so that you can send your bottles back to be cleaned and reused. (I actually got to go behind the scenes and see the process in action.)

It’s all made in the USA (local to me, actually!) and vegan. They don’t use organic ingredients, but they are almost entirely natural.

Use code THEFILTERY20 for 20% off your first purchase.

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DIME

Carries: Gender-neutral skincare (cleaners, serums, anti-aging products, anti-acne solutions, & more), cologne

Best For: Affordable non-toxic men’s cologne! And/or the guy who wants a more involved skincare regimen.

Although DIME is not technically a “men’s” skincare brand, it’s very gender-neutral in its aesthetic and product offerings.

Plus, their skincare is all fragrance-free, so it’s a great option for folks who are more sensitive to smells or just prefer to skip the scents.

DIME has found a nice middle ground between affordability and luxury. Their products look and feel really nice, but they’re not super expensive.

Many of their products are EWG Verified, and they are currently in the process of putting every single one of their products through the EWG Verification process.

My Review:

We’ve done a full review on DIME, so you can check out the pros and cons, which products are our favorite, and more.

But in general, I like most of DIME’s products. They do use a few ingredients that I don’t love, but I do like a lot of their stuff. Their Dewy Day Cream is one of my current favorites. It’s lightweight and fast-absorbing, making it a great daytime moisturizer. I also really like using the TBT Eye Cream as an under-eye cream in the mornings to wake me up. (It’s got a very refreshing tingle!)

My Husband’s Review:

My husband is not super into the ‘fancy’ skincare products, so he hasn’t given a lot of DIME’s products a shot (yet?). But he does love the Voir Le Bon Cologne. He was so happy to find a cologne that we could both agree on—a smell that he liked but that was not too strong for my sensitive body.

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OSEA

Carries: Skincare (cleansers, creams, serums, etc.), body care (soaps, scrubs, lotions), tools (gua sha, body brush)

This is the brand for surfers and sea lovers! OSEA is another great option for plant-based, unisex skin and body care. Their products feel luxurious but are in the middle range in terms of price.

They have a variety of different products, most of which use nourishing ingredients from the sea—like seaweed! One of my favorite products is their daily Protection Cream, which is meant to provide a layer of protection against the environmental pollutants around you. They have a lot of great options for anti-aging as well.

All of OSEA’s products are Leaping Bunny certified vegan and cruelty-free. They have various sustainability initiatives in place as well, including environmental non-profit support.

Check out my full OSEA review.

Use code THEFILTERY10 for 10% off your first order.

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Primally Pure

Carries: Face wash, moisturizer, beard oil, deodorant, body lotions

Best for: Organic skincare and body care

A cult favorite among natural living aficionados!

The majority of the ingredients Primally Pure uses are organic. They don’t have everything you need for your personal care routine (like shampoo and conditioner), but they do have a lot of it, including face wash, body wash, and deodorant.

This Men’s Grooming Bundle is a great starter set—it comes with a clarifying face wash bar, soothing cream, old fashioned beard oil, and Bergamot + Eucalyptus deodorant.

Our Review:

The only Primally Pure product my husband has tried so far was the body wash and he wasn’t a big fan because it doesn’t get very sudsy. Honestly, it’s more like a cross between a lotion and a body wash. Which is very nourishing (I didn’t mind it!), but you should probably just know that going into it. I will say that it doubled nicely as a shave cream.

One of my favorite products of theirs is their lip balm. I love the texture — it’s just so smooth and nourishing. (I do hope they switch to plastic-free packaging in the future, though.)

Use code THEFILTERY for 10% off.

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HygieneLab

Carries: Haircare (shampoo, conditioner, gel), body care (body wash, lotion), skincare (face wash & moisturizer), deodorant

Here’s a brand where guys can get pretty much everything you need for your personal care routine. Every product is EWG Verified, cruelty-free, and free from synthetic fragrances (they use essential oils for the scents instead).

It was started by a man named Kramer who had a stubborn breakout along his hairline that made him start questioning what was in the products he was using.

One specific thing I like about this brand is that their formulations are ultra-concentrated. That means they last longer and helps to reduce waste.

BTW, they have a 6-day guarantee, too, so it’s pretty low risk if you want to give it a try!

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Alder New York

Carries: Facial skincare, lip balm accessories (gua sha, facial brush)

Alder New York’s cleanser, moisturizer, serum, and masks are meant for all faces (regardless of gender). It’s more of a luxury skincare brand, but still comes in at a reasonable price point.

They use natural ingredients like collagen-boosting sea botanicals, hyaluronic acid (which is naturally found in our bodies), and organic herbs. Their products are EWG Verified for safe ingredients as well as Vegan Action verified to be cruelty-free.

Their cleansing facial brush is great for shaving!

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Clary Collection

Carries: Bar soaps, all-over balms, face serums, hair oil

Clary Collection is one of the few gender-neutral skincare brands that is MADE SAFE certified, which is one of the most stringent third-party certifications for safe ingredients!

Their bar soaps can be used on the whole body, but they’re gentle enough to be used on your face as well. Their balms are truly multi-use: they’re not only great for deep moisturizing, but also for scars, tattoos, acne, and more. They’re safe for all ages, so dads can use them on the little ones as well. You also may want to check out their hair oil, which is great for beards!

Their Starter Set is a great place to begin if you want to try out their products for the first time.

Use code THEFILTERY20 for 20% off your order.

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Even More Clean Skincare & Personal Care Brands for Men

I’ve got even more options for you! If you couldn’t find what you’re looking for above, here are some more clean brands you might want to check out:

• Attitude (body wash, lotion, and deodorant. My husband likes their body wash!)
• Badger
• Caldera + Lab
• Dr. Bronner’s (our full review here)
• Honest (my full review here)
• Just Ingredients (member-exclusive full review here)
• Phil’s (except the shaving cream; that has a couple of not-great ingredients)
• Schaf
• Three Ships

What About Dr. Squatch—Is It Any Good?!

Sigh.

I used to really like Dr. Squatch. They are readily available at big box stores, they do a great job at branding, and I really liked the fact that they always have fun collaborations with Marvel and other fan favorite brands.

But then Unilever bought Dr. Squatch and their transparency has gone downhill since then. The main problem now is that they include undisclosed fragrance. And whereas it used to be more clear that all of those fragrance ingredients were 100% natural, that’s not really the case anymore (depending on which specific product you’re looking at).

Overall, I still think Dr. Squatch is an okay brand, especially compared to some of the other conventional brands on the market. But I can’t recommend it as strongly as I used to…

*Sneaky* Brands to Avoid

Here are a few men’s personal care brands that you might think are non-toxic, but actually contain ingredients that I personally would not consider as ‘risk-free’:

• Bulldog
• Every Man Jack
• Method

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AVOID These Skincare Ingredients. (They Might Be Messing With Your Testosterone!)

Despite what many people believe, there isn’t very much regulation in the skincare industry. There are loopholes that allow companies to not fully disclose their ingredients, and chemicals are not always fully tested for safety before they hit the shelves.

Because of this, there are various harsh chemicals found in skincare products—from skin irritants that can lead to eczema flair ups, to endocrine disruptors that can contribute to the growing male fertility crisis.

So, here are some of the ingredients you’ll want to avoid in skincare:

Parabens: Often found in many cleansers, soaps, and moisturizers, parabens are preservatives that are also endocrine disruptors, which means they can interfere with essential hormonal functions in the body and potentially cause chronic conditions over time.

Sulfates: A petrochemical byproduct, sulfates can cause skin irritation and allergic reactions and are commonly found in things like body wash. They are not carcinogenic or endocrine-disrupting, but if you have sensitive skin, you’ll want to watch out for them.

Synthetic Fragrance: Under federal law to protect “trade secrets,” companies are not required to disclose what is actually in their fragrance—it could potentially contain a whole host of toxic chemicals that can cause allergic reactions and more.

Phthalates: Used to make fragrances stick to skin, many scented cleaners and moisturizers contain phthalates, which are endocrine disruptors. Phthalates will almost never be listed on ingredient labels, since they can be included under the fragrance loophole.

Butylatedhydroxy Anisole and Butylated Hydroxytoluene: These are synthetic antioxidants that are likely carcinogenic and may cause liver damage.

Oxybenzone: This ingredient is found in sunscreen as well as moisturizers that have sunscreen in it. It’s been linked to things like skin sensitization, allergic reactions, and hormone disruption.

Formaldehyde Releasers: Ingredients like DMDM hydantoin are found in many body washes and shampoos and can release formaldehyde, a known carcinogen.

What To Look for In Organic Men’s Skincare

So, what are non-toxic products, and why are they any different? In short: natural, organic, and non-toxic skincare products don’t contain questionable ingredients (like the ones above) that are either known or suspected to be linked to acute or chronic health concerns.

One thing to keep in mind when shopping for men’s natural skincare and grooming products is to beware of greenwashing. Greenwashing is when something is targeted as “non-toxic,” “eco-friendly,” or “healthy,” but its really not. Look for third-party certifications like EWG Verified, MADE SAFE, USDA Organic, and Ecocert. These labels provide a certain level of accountability for brands and ensure consumers they have been vetted by a third party organization.

Even better if they’re vegan/cruelty-free and have other ethical and sustainable initiatives in place as well.

If You’re a Low-Maintenance Guy: Just Stick to the Basics! (Here’s How.)

This might go without saying, but taking care of your skin doesn’t have to be complicated. One’s routine might differ depending on things like activity level; whether you have dry, oily, or sensitive skin; whether you struggle with acne; and whether you have facial hair. But in general, good practice involves two basic steps:

1. Cleanse and/or exfoliate: Use a gentle, non-toxic facial cleanser for sensitive skin or a face soap with gentle exfoliation to help with acne or extra dirt.
2. Moisturize and/or protect: After cleansing, use a natural face lotion to keep your face hydrated and prevent signs of aging. (Keep reading for our recommendations.)

All Skincare Is Essentially Genderless…

Can women use skincare that’s targeted toward men? (And vice versa?)

Of course! Although some brands may be targeted toward one gender with regard to their scents or branding, natural ingredients don’t discriminate. Skin is skin, so use whatever non-toxic skincare brand you want!

Bottom line: Natural, non-toxic skincare products are better overall for grooming and your general health!

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