More About Lauren:
When beginning her own sustainability journey almost a decade ago (!!) one thing became very clear very quickly: connecting with conscious brands as a consumer was not easy.
So she pivoted a generic corporate career into freelance copywriting to help brands communicate more authentically. But it quickly became apparent that the brands who put in the work to make products better for people and better for the planet don’t always have the easiest time feeling authentic online.
So she pivoted (again) and is now an SEO consultant (search engine optimization, now also GEO, AIO, and all the acronyms) helping conscious brands get found online by being their authentics selves.
When she’s not chasing helping brands navigate the tricky and confusing world of SEO, she’s a sustainability imperfectionist, is probably listening to an audio book (fantasy/mystery/thriller), filling up her data storage with cat pictures, or working on finally becoming bilingual — en espanol.
Connect with Lauren:
