I consider myself “crunchy” in the sense that I prioritize healthy ingredients and habits in my everyday life, but that doesn’t mean I don’t also like putting on a full face of makeup and styling my hair for a night out! (Although, let’s be honest, as I get older, takeout and sweatpants are becoming more appealing).
I want gentle, natural skincare, but I also crave long-lasting makeup for versatile looks… That’s why I was excited to try Toups & Co!
I tested out their makeup and skincare, and they’ve honestly wowed me—the makeup stayed put past midnight on multiple outings, and my skin has been thriving with their products.
This review is not sponsored. Some of the products were gifted, but we bought most of them ourselves. We may receive compensation if you purchase through certain links (at no extra cost to you). As always, we only make recommendations that are genuine!
My general thoughts
Toups & Co. offers a wide selection of natural and non-toxic skincare and makeup products using simple, wholesome ingredients. Their brand places a strong focus on nourishing, healthy formulas that are just as effective as they are safe.
After trying some of Toups & Co.’s natural personal care products, I’m a big fan of what they’re doing. Each product I tried was high-performing, and my skin reacted well to all of them (especially the French Green Clay Soap—one of my new faves).
If you’ve been eyeing Toups & Co. but aren’t sure what to try first, keep reading for my pros and cons of their brand and a breakdown of each product I tried.
An in-depth review on each of the products I tried
I recently tested a handful of Toups & Co.’s makeup and skincare, and I was impressed. (A few of them have even made their way into my everyday routine.)
Here’s my experience with their products— my honest thoughts on each of them, and which ones are my favorite.
French Green Clay Soap
Price: $19
Toups & Co.’s French Green Clay Soap can be used for the face or the body to achieve a deep clean while hydrating the skin. Made with French green clay, coconut oil, and natural minerals, this cleanser fights blemishes with antimicrobial and anti-inflammatory properties to clarify and detox the skin.
My take: I like that a little goes a long way with this cleanser. I’ve been using it daily for months, and still have so much product left. It also has a gentle floral scent that makes washing my face feel refreshing and luxurious.
What I appreciate most about this soap is that it makes my face feel truly clean. I typically like to double cleanse, but even on nights when I can’t be bothered to do that, my skin still gets that deep clean (without feeling tight or dry).
I have an acne-prone complexion that’s also super dry (some may say I’m *extra blessed*), and my skin loves this cleanser.
Would I re-buy it? I will definitely be re-buying this face wash once I run out (which likely won’t be for a while, even though I use it daily!)
Not only are the ingredients non-toxic, but it provides a next-level clean feeling and I think it’s well worth the price.
Brighten Facial Tonic
Price: $26
This brightening toner is made with organic herbs like lemon peel, yarrow, and lady’s mantle to balance the skin’s pH and revive dull complexions while priming and cleansing the skin.
While the Brighten Facial Tonic is formulated to bring life back into lackluster skin, Toups & Co. also offers three other tonics based on your skin concerns: Calm, Hydrate, and Clear.
My take: I like using this facial tonic in conjunction with my morning moisturizer for a glowy finish. Many toners are drying, but this one feels hydrating and fresh, which I appreciate.
This formula is more gentle and soothing than most toners, so it’s a great option if you have sensitive skin.
Would I re-buy it? Yes, I would re-buy this product! It’s soothing and makes my complexion appear brighter without drying out my skin, which I love.
Tallow Balm – Original
Price: $32
Toups & Co.’s grass-fed tallow balm is made using whole-food nourishment, full of healthy fats and minerals to give your skin a boost. This whipped tallow is non-fractionated, which means that each ingredient remains in its whole form.
Made with essential oils like lavender and frankincense, this lightweight tallow balm offers a luxurious and refreshing skincare experience that deeply nourishes and supports the skin.
My take: This tallow balm is extremely lightweight and the scent is amazing— the lavender frankincense combo smells like it came straight out of a spa. The whipped texture is perfect for an everyday moisturizer, and it doesn’t break me out.
Would I re-buy it? Absolutely. The texture, scent, and quality of this tallow balm are perfect (in my opinion). It doesn’t break me out, and it’s a fantastic natural moisturizer if you’re looking to try something new.
Liquid Foundation
Price: $48
Formulated with shea butter, aloe vera leaf juice, and herb extracts, this liquid foundation doubles as skincare to promote a softer, healthier complexion.
Made for sensitive and acne-prone skin, this formula is lightweight, breathable, and long-lasting with natural SPF from non-nano titanium dioxide.
My take: I’ve tried my fair share of foundations (both non-toxic and conventional), and this one’s up there for the best coverage.
This foundation is lightweight enough for a natural look with one layer, but builds and blends easily if you’re looking for a heavy-duty finish. It has a subtle sweet scent that fades after a few minutes (even though I personally like it!), and it lasts all day without getting cakey or fading.
Would I re-buy it? This foundation is on the pricier side, but I still think it’s worth re-buying. Finding a quality natural foundation can be tricky, and this one is buildable, lightweight, and stays all day.
It’s perfect for hot summer months, but the formula is so hydrating that I feel confident keeping it in my rotation this winter.
Natural Pressed Blush
Price: $28
Toups & Co.’s Natural Pressed Blush is deeply pigmented for a long-lasting flush of color. Made for sensitive skin, this formula seamlessly glides on and blends with other makeup for easy application. With four shades ranging from subtle pink to rusty rose, this pressed blush is a fuss-free way to achieve a subtle pop of color.
My take: I’m a big believer in the power of a good blush, and this is a good blush. Most mineral blushes that I’ve tried are loose powders (which tend to get all over the place), so I appreciate that this blush is pressed.
I picked the shade Dusty Rose, and I love the natural pigment that it provides. It’s long-lasting, easy to apply, and provides a beautiful, healthy-looking finish.
Would I re-buy it? Yes! This passes my test for long-lasting wear, which is an important benchmark for non-toxic makeup (especially when it comes to blush).
If you’re looking for stunning color that lasts all day, this may be your new favorite clean blush.
Natural Eyeliner
Price: $28
This cream gel eyeliner is made with castor oil, rosemary, and thyme leaf to seamlessly apply without budging. Toups & Co.’s natural eyeliner formula boosts eyelash health and protects the eyes (even for those with sensitive skin). Offered in both black and brown, this gel liner is perfect for a wide range of looks.
My take: This eyeliner is such a win. It glides right on but doesn’t swipe off easily (sometimes it’s hard to find an eyeliner that can do both!)
I tried the brown shade, which has a gorgeous, rich chocolate hue (it’s perfect for a natural-ish-looking smokey eye). The creamy formula allows for more control during application and can be used to create thin lines or build up a more intense look.
Although I had already been wearing and loving this liner, I decided to put it to the test by washing my hands with soap to see if it would budge. Somehow, the liner remained perfectly intact. (Don’t worry; it comes off with a makeup remover!)
I’ve also used this liner to fill my brows many times, and have never experienced it fading too soon or looking unnatural. All around, I adore this eyeliner!
Would I re-buy it? I will 100% be re-buying this eyeliner. It’s a staple in my makeup collection, and I’ve fallen in love with using brown eyeliner instead of black for a softer look.
Long Lash Mascara
Price: $26
Toups & Co.’s Long Lash Mascara boosts volume and length while improving lash health and promoting growth. This lengthening mascara is made to fight flakes, clumps, and fallout without causing irritation for all-day wear.
My take: I was kind of taken aback by the short wand of this mascara, but I actually like how much control it gives me during application.
This mascara makes my lashes look much longer without feeling too heavy. It also wears well throughout the day. It doesn’t rub off easily or end up under my eyes by lunchtime like some other mascaras. I’m a big fan!
Would I re-buy it? Yes—this is a great non-toxic mascara! It doesn’t get clumpy or raccoon-y (which is my biggest qualm with some natural mascaras) and lasts all day without flaking or irritating my eyes. Plus, it makes a huge difference in the length of my lashes.
Cream Luminizer Pot
Price: $28
This cream highlighter is designed to bring warmth and glow to any complexion. Packaged in a convenient glass pot, this buttery formula is easy to apply using just your fingertips. Made with hydrating ingredients like vitamin E and jojoba seed oil, this highlighter nourishes and brightens the skin for a healthier complexion.
My take: As we head into the winter months, I’m clinging onto my summer glow for as long as humanly possible—and this highlighter is helping with that. It provides the most gorgeous, subtle glow-from-within look. I tried it in Champagne, and it has the prettiest golden undertones.
I regularly use it on the high points of my face and my collarbones for a natural-looking hint of radiance. It just gives that “something something” I’m looking for! The formula itself is creamy, buildable, and blends in effortlessly.
Would I re-buy it? I would re-buy this cream highlighter for sure. I love that it comes in a little pot (powder highlighters can be so messy!) and it’s easy to apply. Even though the finish is subtle, the glow that it provides really does make a difference.
Clean Contour Kit
Price: $88
Another one of The Filtery’s contributors, Lauren Albrecht, also recently tried Toups & Co’s 3-piece Contour Kit, which you can see in action here. It comes with a concealer, a cream cheek tint, and a bronzer.
Lauren’s take: I love how this concealer melts into my skin instead of just sitting on top the way some concealers do. It’s so creamy!
I love the bronzer & cheek tint, too. They have great pigment to them and a little goes a long way.
Overall, these 3 products feel very *high-end*, which is maybe a little bit surprising considering they’re made from all-natural ingredients! The makeup lasted all day, but was still pretty easy to take off at night.
I also just generally like knowing that my makeup comes from a small, family-owned business and that it’s made with a minimal list of recognizable ingredients.
Would I re-buy it? Yes, I will be re-buying this set and adding it to my regular makeup routine. In fact, I’ve already re-purchased a couple of things!
My pros & cons
Pros:
- 100% natural and organic ingredients without any synthetic chemicals, toxins, or fillers
- Products for all skin types based on your unique needs
- Calming scents from essential oils in many of their products
- A simple, gender-neutral aesthetic that feels elegant and refined
- High-quality products with ingredients and packaging that feel elevated
- Sustainably sourced organic products from small, family-owned farms
- Made in the USA (Alabama)
- Gentle, skin-loving formulas using non-toxic ingredients
- Their makeup lasts all day and night
Cons:
- Not vegan
- Some of their products are on the expensive side
- They use plastic packaging for many of their products
Toups & Co. ingredient selection
Toups & Co. emphasizes top-tier formulas that aim to actually heal and protect the skin. They use organic and fair trade ingredients like high-quality cold-pressed olive oil and tallow from grass-fed cows to ensure that their products are safe and effective.
Their skincare and makeup line is 100% natural and made without toxins, GMOs, synthetic chemicals, unnecessary fillers, and artificial colors or fragrances.
Are there any ingredients of concern with Toups & Co?
Toups & Co. only uses natural ingredients, however, they do use essential oils in their formulas. Essential oils aren’t associated with serious health concerns, but they can be potentially irritating for sensitive skin.
If you have a history of adverse reactions to essential oils (or just sensitive skin in general), I’d check the ingredients before buying and do a patch test before putting anything on your face, just to be safe.
A quick primer on which ingredients to avoid in your skincare & makeup
Unfortunately, there are many questionable chemicals used in makeup and skincare nowadays (but luckily, Toups & Co. uses none of these). Here’s a short list of common skincare and makeup ingredients to keep an eye out for that are potentially toxic:
- Butylated Compounds
- Carbon Black
- Ethanolamines (DEA, MEA, TEA)
- Formaldehyde Releasers (Formaldehyde isn’t used much in personal care products anymore, but formaldehyde releasers are common preservatives in skincare and makeup. This includes chemicals like diazolidinyl urea, imidazolidinyl urea, polyoxymethylene urea, quaternium-15, DMDM hydantoin, bromopol, or sodium hydroxymethylglycinate.)
- Heavy Metals (like lead)
- Parabens
- PEGs (and other “ethoxylated” ingredients)
- Petrolatum
- PFAs
- Mineral Oil
- Resorcinol
- Undisclosed Fragrance (which often includes phthalates)
- Sulfates (if you have sensitive skin)
- Talc
What sets Toups & Co apart?
Founded by Emilie Toups, Toups & Co. believes that each product is only as good as the ingredients that go into it. Toups & Co. supports small businesses by sourcing organic ingredients from family-owned farms in the USA.
Using real, high-quality ingredients, Toups & Co. emphasizes product efficacy, creating formulas that hold their own in the competitive beauty market to prove that safe makeup and skincare can be just as effective as their conventional counterparts.
If you’ve been wanting to try Toups & Co., I hope this review has helped shed some light on which products are worth buying!
If you’ve tried out Toups & Co. for yourself, let me know what you think of their products in the comments.
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Good Morning,
Is Toups & Co cruelty-free? Do they test on animals? I couldn’t find anything in your review.
Thank you,
Linda
Hey Linda! You can see under the potential ‘cons’ that it’s NOT a vegan brand. It’s not certified cruelty-free, but they don’t test on animals. On their About page, it says they source from farms where the animals are treated ethically. https://toupsandco.com/pages/about