Remember when “Black Friday” was just one day long?! Then it turned into a weekend, then a week, and now it’s an entire “Cyber Season“!

I know some people are anti-Black Friday, and I totally get why. BUT at the same time, I really appreciate the fact that it makes non-toxic, organic, and sustainable goods more accessible to those with more limited budgets.

Plus, I know holiday season is really important for the financial sustainability of many small conscious brands.

And lastly, although I generally lean more toward minimalism and believe our consumeristic culture has gotten out of hand, I also genuinely enjoy thoughtful gift-giving as a love language!

Soooo with all that being said – let’s shop! If you’d like to give your loved ones low-tox gifts this year (or if you’ve had your eye on something for yourself for a while!), check the list below. We’re rounding up the Black Friday, Cyber Monday, and Holiday Season deals from some of our favorite organic, non-toxic, sustainable, eco-friendly, and ethical brands.

We will be continuing to add to this article throughout the holiday season, so be sure to check back!

More Related Holiday Guides:

🎄 Find all of our holiday/Christmas guides right here!


List is in alphabetical order by brand name.

These deals were accurate at the time of original publication, but sales change all the time. Be sure to check individual brand websites for updated info along with conditions or exclusions.

This article contains affiliate links, which means we may earn commission if you decide to make a purchase (at no extra cost to you).


7th Avenue (PFAS-free furniture): Get 10% Off Sitewide plus Free Throw Pillows with code BFCM. Nov 10-28.

100% Pure (makeup & skincare): Get up to 80% off certain products. Spend $45+ and unlock exclusive items starting at $2. While supplies last.

360 Cookware (stainless steel cookware): 30% off cookware & bakeware with code BFCM30. Nov 20-28.

Active Skin Repair (skincare/personal care): 30% off sitewide with code BF30. Until Nov 27.

Activist Skincare (skincare products): 25% off this Black Friday. November 20-28. // Get a FREE $25 gift card with your purchase of the Trial and Travel Kit! ($75 value). // Cyber Week Deals: 25% off on refill subscriptions with code SAVE25. Active dates TBD. // 20% off on orders $200+ with code SAVE20. Active dates TBD. // 15% off on all other orders with code SAVE15. Active dates TBD.

Aera (air fresheners): Get 40% off all diffusers. End date TBD.

Air Doctor (air filters): Get $120 off an AD1000 or AD2000. // Get $300 off an AD3000. // Get $400 off an AD5500. // Buy AD5500, AD3000, AD2000, AD1000 and receive $1,100 off. // Free Shipping on all purchases. No code needed. Nov 1 – Dec 1.

Albany Park (PFAS-free furniture): Get up to 30% off some of their best selling pieces. Nov 9-30.

Allbirds (footwear): Save up to 50%. Active dates TBD.

Annmarie (skincare): Get 25% off full-sized products with code BLACKFRIDAY. Plus get a free full-sized Resurfacing Facial Exfoliant on orders over $300.

AquaTru (water filters): $150 off AquaTru Classic or AquaTru Connect. // $100 off AquaTru Carafe or AquaTru Under the Sink. // Free Glass Pitcher on any AquaTru Carafe. // Free shipping on all purchases. No code needed. Nov 1 – Dec 1

Aquasana (water filters): Up to 50% off sitewide (excluding replacement filters). End date TBD.

Arms of Andes (performance apparel): Get up to 40% off. Active dates TBD.

Aspen Clean (home cleaning supplies): Get access to deals throughout the week. Including 20% off laundry collection with code BF20.

ATTITUDE (personal care & cleaning): 15% off most things (a few exclusions) with code BFRIDAY15. Nov 3-16.

Avocado (mattresses, bedding, furniture): Get 10-20% off sitewide with code HOLIDAY. Until Jan 8. (See our full review here.)

Beautycounter (makeup & skincare): Get 20% Off Sitewide with Free Shipping on Orders $50+ and gift with purchase on orders $150+. Active dates TBD.

Bee Lucia (candles): Get 40% off your entire order. End date TBD.

Bella Luna (toys): Get 10% off with code MAGIC2023.

Billie (skincare): Get 20% off orders $20+ with code GET20. Until Dec 7.

Birch (mattresses & bedding): 20% Off Sitewide + 2 Free Eco-Rest Pillows with a mattress purchase with code THEFILTERY20. Nov 1-9. // 25% Off Sitewide + 2 Free Eco-Rest Pillows with a mattress purchase with code THEFILTERY25. Nov 10 – Dec 3.

Blueland (cleaning products): Save 20% on products and 30% on subscriptions on orders $60+. End date TBD.

boka cyber week sale

Boka (toothpaste): 30% off the ‘Meet Me Under The Mistletoe’ bundle. Nov 11. // 40% Off Whitening Kit, Power Pack, Power Flosser, Boka Brush 2.0, and all Holiday Kits. Nov 22-27. // Free White Cranberry Toothpaste for all orders over $50 with code SEASON2SMILE. Nov 27.

Boll & Branch (bedding): Get 25% off sitewide on orders over $200 with code CYBER25. End date TBD.

Boody (underwear): Get 30-50% off sitewide. End date TBD.

Branch Basics Review on TheFiltery.com (1)

Branch Basics (all-purpose cleaner): 20% off entire site. Nov 23-27. (See my full review of Branch Basics here.)

Brentwood (mattresses & bedding; only some are natural/organic): Save 10-40% with code HOLIDAY. Until Jan 8.

Brooklyn Bedding (mattresses & bedding): 30% off sitewide with code BFRIDAY30. November 22-26. // 30% off sitewide with code CYBER30. November 27.// 25% off sitewide with code CYBER25. Nov 28 – Dec 5.

Buffy (cooling TENCEL bedding): Up to 40% off.

Burrow (PFAS-free furniture): Get up to 50% / $1,000 off sitewide with code BF23. Until Dec 3.

By Rose Jane (perfume): Get 30% off full-sized products, no code needed. End date.TBD.

Caraway (cookware & bakeware): Save up to 20% off sitewide. Nov 1 – Dec 4.

Chelsea Green (books): 35% off everything. End date TBD.

CICIL (rugs): 20% off orders $400+. No code required. End date TBD

Clearly Filtered (water filters): Get 20% off New Filtration Systems with code BF20. Nov 24-26. // Get 20% off sitewide with code CM20. Nov 27-28.

Clevr (organic powdered latte blends): Get up to 40% off select products. Through Nov 27.

Cocofloss (PFAS-free dental floss): 25% off sitewide with code BF2023. Nov 17-30.

Cocokind (skincare): Get 25% off sitewide and 30% off bundles. Plus get a Free Limited Edition Body Cleansing Bar with orders $75+. Nov 21-28.

Colored Organics (baby/kid clothing): 30% off sitewide with code BCFM. Until Nov 27.

Conscious Step (socks): Get 20% off sitewide with code GIVEJOY. End date TBD.

Coyuchi (organic bed & bath): Up to 40% off while supplies last. // 25% off sitewide + FREE gift with $300+ purchase. End date TBD

Credo (beauty marketplace): 20% off sitewide. Up to Nov 26.

Detox Market (skincare, makeup, & self care marketplace): Spend $100 and get $15 off with code BF15. Spend $200 and get $30 off with code BF30. Spend $400 and get $80 off with code BF80. Plus get a free gift from True Botanicals on any order $200+. Nov 20-27.

Dr. Squatch (organic soap): 40% off on Holiday Bundles. End date TBD.

EarthHero (eco-friendly marketplace): Up to 60% off. No code needed. Free shipping on US orders $75+. End date TBD.

Earth Mama (baby & personal care): 30% off sitewide using code BlackFriday30. Nov 24-27. // 30% off sitewide using code Cyber30 on Nov 28 only.

Eco Pea Co (diapers & wipes): Get 20% off your first purchase with code BF20.

EcoSleep (mattress): 25% off sitewide. Until Nov 24.

Eco Terra (mattresses): $400 off mattresses. (No code needed; discount will be automatically applied at checkout.)

Ecozoi (food storage): TBD

Edloe Finch (PFAS-free furniture): Get up to 40% off some of their best selling collections. Nov 9-30.

Enviroscent (air fresheners): 20% off with code BF2023. Nov 16-27. // Flash Sale: 20% Off on select products (Honeycrisp Apple & Cardamom and Vanilla Bean & Pumpkin Chai Kits) with code TISTHESEASON20. Nov 7-Dec 31 or while supplies last.

Etsy (handmade marketplace): Get up to 60% off during all of Cyber Week. Get an extra $5 off any order of $30 or more using code CYBER5. Nov 27 only.

Evereden (Personal care & baby care): Get 30% off certain products with code EARLY30. Starting now. // Up to 35% off sitewide + a FREE exclusive candle with orders $59+. No code needed. End date TBD.

Everlane (eco apparel, some of which is natural/organic): Get up to 70% off sitewide. Until Nov 29.

ezpz (tableware for babies/kids): Get 25% Off Sitewide + Free Shipping on $50+ with code HOLIDAY25. Nov 20-27.

Field Company (cast iron cookware): 25% off everything, while supplies last.

Fleur & Bee (skincare): 50% off sitewide sale, no code needed. End date TBD.

Fontana Candle Co. (candles & personal care): Get 20% off everything with code CHEER. End date TBD.

force of nature cleaner reviews on thefiltery.com

Force of Nature (all-purpose cleaner): 40% off all bundles + free shipping with code PERFECTGIFT. // $75 off the ALL IN ONE Bundle + free shipping with code PERFECTGIFT75. //$65 off the REUSABLE ESSENTIALS Bundle + free shipping with code PERFECTGIFT65. All season long. (Click here to read my full review on Force of Nature.)

Getaway (mini getaways in nature): 35% off your stay with code BLACKFRIDAY35. End date TBD.

Green Cradle (furniture & bedding for babies, kids, & adults): Get up to 40% off.

Green Design Center (sustainable building & living materials): 10% off all flooring, through December 1.

Green Kid Crafts (arts & science subscription boxes for kids): Get up to 3 months of STEM and STEAM boxes FREE + 25% off everything else with code BESTDEAL. Nov 1-30. // Get a FREE Discovery Box if you order a 3, 6, or 12-month subscription with code CYBER23. Nov 27-29.

Grow Fragrance (room/fabric sprays & candles) : Get access to all of their limited edition seasonal scents (Spring, Summer, and Fall) for 24 hours (+ free shipping). Nov 25. // $10 off 1, $20 off 2, $30 off 3 candles. Nov 27. (See my full review here.)

Guava (strollers w/o PFAS or flame retardants): Get up to $255 off the Roam Stroller Sets for Early Black Friday. (More holiday deals to come.)

Hanna Andersson (kids clothes & family PJs): 50% off everything. Specific promotions vary by date.

Hape (toys): Get up to 50% off. End date TBD.

Happsy (mattresses): 20% off plus free pillow(s) with mattress purchase with code BLACKFRIDAY. No through (end date TBD).

Harvest & Mill (USA-made regenerative cotton clothing): 15% off your entire order with code HOLIDAYS23. Nov 24-27.

non-toxic diapers from Healthybaby on TheFiltery.com

Healthybaby (diapers, skincare, cleaning): TBD

Henry Rose (personal fragrance): Pair a complimentary 10ml mini fine fragrance of your choice with any $65 purchase. Until November 26.

Hernest Project (TENCEL & organic cotton loungewear): Buy a Lounge Set, Get a free top. Mix and Match your favorite loungewear pieces and get a t-shirt for $0. Nov 24-27.

Hero Cosmetics (skin & body care): 20% off everything in the store. No code required. November 23-27.

Hive (eco-conscious grocery store): Get up to 25% off sitewide with code HOLIDAY. (10% off $100+, 15% off $150+, 20% off $200+, 25% off $300+, an extra 10% off with auto-ship). End date TBD.

Honest (baby & personal care): 20% off select kits with code GIFTS4ALL20. Until Nov 27.

Hungryroot (meal delivery): 30% off with orders $99+, plus get a free gift in every delivery. End date TBD.

ILIA (makeup & skincare): 20% off sitewide + double VIP points. No code needed. End date TBD.

InsideTracker (blood tests & personalized wellness plans): Get 50% off Bundles and 30% off all other plans. Nov 19-26.

Keim (interior paint & primer). Get 15% off. Until Dec 1.

Klean Kanteen (water bottles & food storage): 30% off sitewide with code GIVEKLEAN. End date TBD.

lalo non toxic high chair
Lalo

Lalo (high chairs & other kids products): Save up to 40% sitewide. Nov 1-30. (See our Lalo review here.)

Little Green Radicals (kids clothes): Get up to 50% off. Nov 17-Dec 2. // 5 days of surprises: 50% off 1 special style for 1 day only. Nov 22-28.

Lorena Canals (machine-washable natural rugs): Up to 30% off. Nov 18-23. // Up to 40% off. Nov 24-29.

Lovebird (cereal): 20% off with code BDAY20 (for the founder, Parker’s, birthday). While supplies last. (See my full review here.)

Lullaby Earth (crib mattresses): 20% off with code BLACKFRIDAY. Until Dec 4.

Made Trade (eco marketplace): 15% off everying + up to 60% off sale items with code VIPEARLYACCESS. Active dates TBD.

Magic Hour (tea): 20% off sitewide + 50% off sale on sale. Until Nov 27.

MagicLinen (linen home goods & clothing): 25% off everything with code VIP. 30% off bedding bundles with code BUNDLE. Active dates TBD.

Magic Molecule (skincare): 20% off sitewide with code MAGIC20. Until Nov 27.

Maiden Home (furniture): TBD

Maisonette (kids’ marketplace): Pre-Holiday Sale. Save up to 40% on select holiday items, sitewide. (Not everything is organic/non-toxic, but some is. My favorite brands include Klee Naturals, ducduc, Stokke, and fluf.)

Masaya & Co. (solid wood furniture): Get 20% off everything and up to 40% off certain items with code CyberWeek. Until Nov 30.

Meliora (cleaning products): 23% off with code SHOP4GOOD23. Until Nov 27.

MATE (organic loungewear & activewear): 30% off sitewide, no code needed. Nov 15-30.

Mightly (organic kids clothes/PJs): Get 25% off sitewide. Until Nov 28.

Minted (eco holiday cards): 20% off all orders $150+, 15% off everything with code BF2023 + free shipping. Nov 22-26. // Extra flash sale: New customers can get 30% discount + free shipping on US orders. Valid only on 11/22. (See here for more options for eco-friendly holiday cards.)

Mockingbird (PFAS-free & FR-free strollers): $50 off all strollers. Until Nov 27.

Modern Nursery (baby marketplace; some products are natural/non-toxic.) Get 10% off with code BLACKFRIDAY. End date TBD.

Molly’s Suds (laundry & home cleaning): 15% off sitewide with code FRIDAY.

Monica & Andy (kids’ clothes): Up to 40% off sitewide. End dates TBD.

Monos (luggage): Get up to 40% off with code BLACKFRIDAY. Until Nov 26. (See my Monos review here.)

My Green Mattress (organic mattresses and bedding): Save $300 King, Save $225 Queen, Save $150 Twin & Full, plus Save 15% on Emily Crib Mattress & Accessories. Use code Holidays. Nov 10-26.

Natural Home by The Futon Shop (furniture, mattresses): Up to 50% off sitewide. End date TBD. (Stay tuned for more sales throughout the holiday season.)

Natural Sloth (candles): 15% Off + Free Shipping on Orders Over $60 with code Thankful15. End date TBD. Nov 24-27.

Naturepedic (mattresses & bedding): Get 20% off sitewide with code BLACKFRIDAY (or BLACKFRIDAYCAN if you’re in Canada). Plus get free pillow(s) with every kid and adult mattress purchase. Nov 8 – Dec 4.

Necessaire (skincare/personal care): Get a free full-size body serum on all orders. PLUS get a free body oil on all orders $100+. Nov 19-28.

Nolah (mattresses; I only recommend the Nolah Natural option): 35% Off Sitewide + 2 Free Pillows, no code required. Nov 1-11. // 35% Off Sitewide + Free Sleep Bundle, no code required. Nov 12-26. // 35% Off Sitewide, no code required. Nov 27 – Dec 4.

Olive + Crate (TENCEL bedding): Get up to 20% off most items.

Olivo Amigo (organic olive oil): 25% off sitewide. Nov 24. // 35% off sitewide. Nov 27.

Organic Basics (underwear, loungewear, activewear): Up to 60% off sitewide. End date TBD.

Organic Olivia (herbal supplements): 20% off sitewide. 25% off orders $250+. 30% off orders $300+. Nov 20 – End date TBD.

Oui the People (skincare/bodycare): Get up to 50% off sitewide.

our place cyber week sales
Our Place

Our Place (PFAS-free cookware & dinnerware): Up to 45% off sitewide. Nov 2-28.

Pact (organic underwear, clothing, bed, & bath): Get access to a new doorbuster deal every week leading up to Black Friday. Entire site will be on sale with discounts up to 70% off. November 22-28.

Parachute (bed, bath, lounge, home goods): 20% off, no code needed. Nov 20-27.

Pela (compostable phone cases & other accessories): Buy One, Get One Free on many items. End date TBD.

pique tea black friday sale

Pique (tea & supplements): Get a gift with purchase: Spend $120 and get a Pique tote bag + beaker. Spend $200 and get a frother + eye mask (+ gifts from the 2st tier, too). Spend $300 and get the gifts from the first two tiers PLUS a Pique cold cup and winter sampler pack. Nov 23-27. (See my full review here.)

PlushBeds (mattresses): Get up to $1250 off select mattresses + get $599 in free Bedding with purchase (Free: 2 Organic Pillows, Luxury Sheet Set, Waterproof Protector). Also, get 25% off Toppers, Pillows, Bedding, Sofa Mattresses & RV Mattresses. Also, 50% off Adjustable Beds & $250 off Kids Mattresses. Free Shipping & Returns. Nov 8-27.

Pottery Barn (home furniture, decors): Up to 50% off. End date TBD.

Prim & Pure (kid/tween makeup): Buy one, get one free on certain products (lipstick crayon, nail polish, lip gloss). Free gift with purchase (handheld mirror) on orders $100+. Nov 24.

Primally Pure (personal care): 20% off + free shipping with code PURE20. End date TBD.

Prose (haircare): Get 50% off when you subscribe to haircare or skincare. Until Dec 3.

Purity Coffee (mold-free organic coffee): Get 20% off + free shipping with code THANKFUL. + Limited Edition Holiday Sample Bags. Until Nov 30.

Q for Quinn (socks & undies for kids & adults): Up to 40% off. Plus for every order, they will donate an additional 5 school meals. Until Nov 30.

Reel (Toilet paper & paper towels): 30% off sitewide with code HOLIDAY. Nov 22-27.

Repurpose (PFAS-free disposables like plates and trash bags): $10 off the Mini Party and/or Kitchen Table Bundles with code HOSTWTHEMOST. Nov 12-15. // 30% off Tableware orders $75+ with code BF30. Nov 24-26. // 20% off New Subscriptions with code 20OFFSUBS. Nov 27. // Free standard ground shipping on all orders with code FREETOSHIP. Dec 12-14. // 25% off the Mini Party and/or Happy Hour Bundles with code NYPARTY25. Dec 15-20. // 20% off Bamboo Subscription Orders with code BAMBOOSUB20. Jan 1-5.

Saalt (menstrual products): 20% off sitewide, 30% off $175+, & get an extra 20% off sale items. Nov 19-27.

Samina (organic mattresses/sleep systems): 10% off + 2 free pillows. Or, if you buy a complete Sleep System then you’ll get an upgrade to the Pummer inclined bed frame at no extra cost.

Sanari (candles): Get up to 40% off (no codes needed). Active dates TBD.

organic kids mattress from savvy rest
Savvy Rest

Savvy Rest (mattresses, bedding, furniture): 20% off all Savvy Rest products with code BLACKFRIDAY. Nov 20-29.

Scent Fill (plug-in air fresheners): Get access to a different deal every day of the week during Cyber Week!

SOL Organics (bedding): Get 20% off their Organic Percale Cotton Classic Sheet Set. Throughout the holiday season. // Get 35% off their Organic Cotton Brushed Flannel Bedding Bundle. Throughout the holiday season. // Get 30% off everything with code BLACKFRIDAY. Nov 21-25. // 20% off sheets with code CYBERWEEK. Nov 26-29.

Sijo (bedding): Pre-Sale: Get 20% off sitewide. Nov 3-16. // 25% off of orders sitewide. Nov 17-28. // 20% off sitewide. Nov 29 – Ground Shipping Cut Off (estimated Dec 13). Some exclusions apply.

Simply Zero (zero waste marketplace): 20% off everything (with purchases of $50 or more).

Stasher (silicone food storage): Up to 40% off select bundles, 30% sale items, and 25% off sitewide. Through Nov 28.

Subset (underwear; formerly called Knickey): Early access deals: 25% off all underwear (11/18), 30% soft bras (11/19), 35% off lounge (11/20), 40% off socks (11/21), 50% off bralettes (11/22), 50% off sitewide (11/23) // Up to 50% off sitewide. Nov 23-28.

Sunday (low-tox lawn care): 20% off custom lawn plans with code BLACKFRIDAY.

Takasa (bedding): Save 20% on orders $200+ with code HOLIDAYS. End date TBD.

The Citizenry (Fair Trade home goods marketplace): Up to 35% off sitewide. Active dates TBD.

Thrive Market (organic online grocery store): Limited offer, $60 FREE gift today. Available with purchase of new annual membership & first order $25+. // 30% off thousands of essentials and tasty gifts. End date TBD.

Toups & Co. (organic skincare, personal care, & makeup): 20% off sitewide. Nov 3-6. // BOGO30: Buy one get one 30% off. Nov 9-13. // 20% off sitewide. Nov 21-28. // Plus limited edition holiday products available.

Tomboyx (inclusive undies & loungewear): 30% off sitewide. End date TBD.

True Botanicals (skincare): 25% off sitewide + free shipping + free gift with purchase of $250+. Nov 16 – Dec 3.

Truly Free (laundry & cleaning): Get 300 free Loads of laundry detergent when you buy a starter kit. Save 30% with code BFCM2023. Until Dec 1.

Tushy (bidets & eco toilet paper): Take 30% Off TUSHY Bidets & Bundles with code EARLYTURD. Nov 17-22. // Take 30% Off TUSHY Bidets & Bundles with code ADDTOFART. Nov 23-26. // Take 30% Off TUSHY Bidets & Bundles with code CYBERBUMDAY. Limited time; active dates TBD. // 25% Off Sitewide + Free TUSHY Ornament with code CYBERCHEEK. November 29- December 3.

Under the Canopy (bed & bath): 20% off with code EARLY20. Until Nov 23. (More deals to come.)

Ursa Major (skincare): 20% off everything. End date TBD.

Vitamix (one of the few non-plastic options for blenders): Get up to $125 off many of their products. Until Dec 30.

WAMA (hemp underwear): Up to 60% off clearance sale, no code needed. Limited time only.

Wellnesse (personal care): Get an automatic 20% off all regular orders or 25% off orders over $100. Nov 20-27.

West Elm (home furniture, decor, lighting): Up to 50% off. End date TBD.

Whimsy & Row (sustainable and/or organic women’s clothing): Get up to 60% off. End date TBD.

black friday deals from eco-friendly brands
Who Gives a Crap

Who Gives a Crap (toilet paper): Stack-A-Tree Limited Edition 100% bamboo toilet paper. New subscribers get 10% off your first order with code TP4EVA. While supplies last.

Wildling (skincare): Get 20% off with code SHOPWILD. End date TBD.

Xtrema (ceramic cookware): Early BF Sale. Save up to 25% site-wide plus free shipping. Get an extra 10% off orders $175.

YumEarth (candy): BOGO: Buy a 12-pack case of Holiday Fruit Gummies and get a 2nd one free, with code GUMMY. End date TBD.

Zero Water (filters): 40% off starter packs with code CYBER40. Nov 14-27.



About The Filtery

The Filtery is a digital platform that provides curious citizens with well-researched and practical solutions for reducing the toxins in their homes and bodies. Whether youโ€™re looking for trusted non-toxic brands or answers to your questions about materials or ingredients, The Filtery is here to help.


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